What is SMS?
I expect how the bulk of readers understand what SMS is. For those a new comer to SMS, it is short for Short Messaging Service and uses something called GSM to send and receive messages between mobile phones. What GSM is and just how it functions just isn’t covered inside scope as soon as i’ve, and also for the sake of completeness this is its definition in Wikipedia ?
So what is mobile marketing?
Mobile marketing will be the utilization of several mobile technologies to promote several services or products. How this promotion works and what it really achieves depends on the thing you want in promoting, the target audience you might be targeting and then any other marketing factors. This is discussed in greater detail later in this paper.
SMS and mobile marketing
Hopefully right now you realize the principals of SMS along with the idea of mobile marketing. If not don?t worry just Google the term ?mobile marketing defined? and appearance SMS up in Wikipedia ?
I use to maintain your enormous level of mobile marketing news. They are dedicated to the overview of innovative mobile related material during the entire Internet just go ahead and add their RSS in your reader now ? believe me, you?ll thank me later.
Why should I use SMS for marketing?
To see why I need to walk you through a number of marketing scenarios. If you have ever caused affiliate promotions or email marketing you should understand that followup and incentives are very important to success, the problem often encountered by these kind of marketing is they are hard to measure, often rejected automatically also it can take the time for an answer. So how could you efficiently followup on traditional marketing?
In fact all the other kinds of marketing offer the possiblility to get your message out there but they are neither personal nor instant. SMS txt messaging is instant; it can be delivered in to the hands of your respective target market. Text messages are opened usually along with the great majority of phones only show a listing of the initial distinctive line of the message. SMS mobile marketing might be personal; it may reach them wherever they’re possibly at any time of the day.
Knowing that the audience will read the 1st five to ten words is a superb advantage because:
You can write an efficient introduction to your message body You can make your responses more targeted by making use of exclusive terms like ?Agricultural sale this weekend!? or ?Are you a marketer? boo!? You can include private information, such as their name, from your automated profiling campaigns ? this will be discussed in my next article ?Viral SMS mobile marketing?
Many customers say to me ?But I have received SMS promotions myself and they also were awful!!!? My reply is ?Great.? I think it can be a fantastic thing the reputation of SMS is negative ? if other folks in your market are doing it badly then you can certainly make a terrific impact by doing the work well.
Who?s it for?
Without any doubt SMS mobile marketing could be the cheapest kind of viral and direct marketing available ? excluding email needless to say. In essence mobile marketing IS for everyone, nevertheless the recipe and message flow varies greatly according to the following;
Who you might be targeting? Because SMS is indeed personal you’ll be able to win or lose leads very quickly. How much you might be willing to spend? As you would expect contacting the best way to incurs more cost. What are you able to offer? Your products will influence your campaign strategies. What is your campaign meant to achieve? For example text for the call back, brochure, email or even a link to a WAP ecommerce site. Starting the first campaign
It would require countless pages and diagrams to pay every possible SMS campaign strategy, message flow and followup marketing factors. Not to mention the wide array of functionality SMS mobile marketing service providers offer.
I recommend signing up for any SMS mobile marketing free trial version with . They offer three great value packages made for promising small to medium businesses within the UK so if little else it’ll be a good introduction. On sign up their support team ran me through a detailed demonstration of exactly what the software can perform and the way it’s applicable to my company needs.
