As a website owner, you need to give these potential customers what they really want.
The main goal of your website is usually to “sell” your merchandise, services or ideas. An eCommerce (Shopping Cart) site directly earns revenue if you take online orders. Informational sites seek to persuade website visitors to travel to an actual location or request further details on the phone, email, or registering for a newsletter or membership. Whatever tactic your web site takes, you need to study the full process from the visitor’s viewpoint. Right from the start, your web pages must be engaging and offer what folks came there to get.
Keep the folks happy, “Content is King!”
This has been the credo of web-site designers and SEO experts from the first day. Incorporate the “keywords” and “keyphrases” any visitors are seeking through the site. Keywords would be the words and phrases that people type into search engines. The most popular of these expressions must be included in your pages in various places.
With endless options for any subject, your site must be customer focused. Catch the attention of visitors within 3-8 seconds or they’ll try among the other three million related sites, not to return again.
First impression is vital, so choose your house page headlines, text, images and colors carefully.
Capturing their attention inside the first few seconds is most crucial, however, you then must make it easy to resolve the situation that initially led them there. The home page has to concisely explain how you can help
them. It needs to use a layout and navigation system where visitors has decided to recognize that their fact is just one or two clicks away. Don’t irritate them by requiring four to five clicks or by looking into making it a sport to guess which links may have probably the most pertinent details. Even if they “get lucky”, they could be unable to arrive at answers in the future.
Web surfers choose to sell themselves. In the real world, sales and marketing involves convincing prospects face-to-face or via media to try what you’ve got. It often includes playing on their emotions to close the deal.
In the cyber world, there are plenty of website choices that surfers continue to look for “free stuff” whenever possible. Without seeing each other face-to-face, it’s harder to try out to the prospect’s emotions, so they realize that they have got the top of turn in that they can decide against you in one click of an key.
Knowing they control the situation, your website must offer what they really want, not how you feel they desire. Design the website from their point of view by complete information, answering logical questions,
giving written and visual examples, displaying choices (including colors and other options), displaying testimonials that people can relate to, and providing free samples! When prospects believe that an online site is tailored with their needs, they’ll bookmark it or consider the next thing towards transforming into a customer.
Know your audience
Keep visitors comfortable by designing from their perspective. Your site should reflect the values of one’s prospective customers. If they expect instructions or FAQ pages or multiple photos, meet or exceed these expectations.
When you truly prefer they contact you for certain information (for example pricing or custom specifications) no less than guarantee the details will probably be provided without sales pressure. Offering a free or discounted promotional item may also entice the crooks to continue the procedure. Give them what they need and they will return for additional!
