Do you run your own business? All business owners know the importance of marketing and how hard it is to do it well. However, modern technology allows you to spread your business much faster. Online videos are a great way to spread the word about your business. Keep reading and you will gain valuable advice on making video marketing a part of your business plan.
Try collaborating with others to create videos as a team. These videos often come out better than ones you do by yourself. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Credit them near the end so that they can see their names.
Keep YouTube at the forefront of your mind. You should begin your video marketing campaign here. One reason is because you’ll obtain free video hosting. In addition, your video is hosted on the website that receives one of the highest number of visitors on the internet. YouTube is more than just a video sharing site, it is a huge resource for people searching for information on the web.
If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. In additional to solving problems for people who have purchased your product, you will also attract new customers to purchase because they will see the type of product support available.
Your content needs to be interesting. As you create a video, make certain that it is relevant, timely and engaging. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. Something that provides great information or entertainment is best. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic.
Be sure the page the video is on also has an opt-in option for your mailing list. A lot of people will sign up for a newsletter this way.
It is always wise to make a request of viewers within your videos. This is commonly referred to as a “call to action”. For instance, if you would like viewers to subscribe to your newsletter, guide them to a link you’ve given them in the description of the video. For this to work, you must make it easy for your viewers.
Analytics are key to video marketing. You’ll learn about who’s watching your videos and where they come from. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.
You should always share your videos wherever you can. Send the email to all of your friends and family. Post the video or a link on your blog. You can even mail information about it by post to current customers. Post it on all the social media networks. Spread the message!
It is hard to hold people’s attention for a long period of time. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. In some circumstances, videos might run to five minutes, but longer than that will surely be ineffective. Shorter is always better, however.
Each and every video should include a clear call to action at some point. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Be very clear and concise in your instructions about what they need to do next so they can take action immediately. The best way to end every video is with a firm and strong call to action.
You can easily see how video marketing is the right tool to add to your business toolkit. Nowadays, millions of Internet users watch online videos every single day. All of these people are potential customers for you. You should try these hints and tricks and find that your business will be more popular than ever.”
